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The Purpose-Driven Business Canvas

Luca Leonardini
4 min readFeb 14, 2021

Does the world need a new canvas?

Yes indeed, the world needs a new canvas to solve a problem in a natural and linear way.

Before getting into the description of the problem and of the new canvas, let me tell you how I got the inspiration to create it.

I am a member of the OpenExO global network, certified coach, trainer, consultant, and ambassador because I believe the ExO organizational model is a powerful tool to allow companies and businesses to thrive in the fourth industrial revolution.

My purpose in life is “accelerating business mindset change globally” which corresponds to my MTP — if I were to use the ExO terminology. The passion for a purpose-driven economy (inspired by the Doughnut Economy, by Kate Raworth) and the “massive transformative purpose” led me to the creation of the Purpose-Driven Business Canvas: I wanted to provide people with a simple visual tool to solve a problem and to allow them to create meaningful innovation.

The Purpose-Driven Business Canvas does exactly that and it does it well.

When I began reading Exponential Organizations in 2015, I fell in love with the…

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Luca Leonardini
Luca Leonardini

Written by Luca Leonardini

Business Innovation Architect | Cultural Transformation Strategist | Facilitator | Author | TEDx Organizer | https://purpose-driven.academy

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